Social Media Marketing Cost in Pakistan

The short answer

Social media marketing cost in Pakistan depends on two separate things: the agency fee for strategy, content and management, and the ad spend you pay directly to Meta, TikTok or Google. Mixing the two is the most common reason quotes look confusing.

At SMM Pakistan our monthly plans start from Rs 25,000 (Starter), Rs 50,000 (Growth), Rs 90,000 (Business) and Rs 150,000+ (Enterprise). These are starting-from prices; your final quote is confirmed on WhatsApp after a free audit. Full details are on the packages and pricing page.

Monthly package prices (agency fee)

The Starter plan suits a small business on one or two platforms. Growth adds a third platform, stories, community replies and Meta ads management. Business adds TikTok or LinkedIn, full inbox management, Meta and TikTok ads and a monthly shoot day. Enterprise is custom for multi-platform brands.

Individual service starting prices

Prices marked “+ ad spend” are management fees only. For ad budgets up to about Rs 500,000 per month we charge a flat management fee; larger budgets are quoted as a percentage.

Ad spend: the second part of your budget

Ad spend is paid from your own card or payment method in your own ad account, so you see exactly where every rupee goes. As a rough guide:

• Meta (Facebook and Instagram) lead campaigns: from about Rs 1,500 to 3,000 per day for meaningful testing, depending on city and goal. See Facebook ads management.
• TikTok ads: roughly Rs 2,000 to 5,000 per day to exit the learning phase quickly. See TikTok ads management.
• Google Search ads: from around Rs 1,500 per day in many niches; competitive keywords need more. See Google and YouTube ads.
• LinkedIn ads: clicks cost more than on Meta, so we usually recommend them when deal sizes are above roughly Rs 500,000. See LinkedIn marketing.

Cost per lead varies widely by industry and city, so we do not publish one number. During the free audit we share realistic expectations for your category.

A worked example

Here is how the two parts add up, using only the starting prices above. A local business on the Starter plan (from Rs 25,000 per month) that also runs Meta lead ads at Rs 1,500 per day would spend about Rs 45,000 on ads over 30 days, paid directly to Meta. Note that Meta ads management is included from the Growth plan; on Starter it would be added separately as part of your quote.

This is an illustration of how to budget, not a quote. Your actual plan depends on the factors below.

What changes the price

• Number of platforms managed
• Posts, reels and stories per month
• Whether we shoot content or edit your own footage
• Inbox and comment management hours
• Number of ad platforms and campaign complexity
• Languages (English, Urdu, Roman Urdu, Pashto)
• Influencer campaigns and creator fees

Content extras are priced transparently too: editing-only reels from about Rs 2,500 each in monthly batches, content shoot days in major cities from Rs 25,000 per day, and one-off page or ad account setup from Rs 10,000. Influencer campaign management starts from Rs 40,000 per campaign plus creator fees, which range from a few thousand rupees for nano creators to several lakh for celebrities.

Cheap vs. professional social media marketing

Social media pricing in Pakistan varies from freelancers charging a few thousand rupees to large agencies charging several lakh per month. Very low-cost offers usually mean template designs, no strategy, no reporting and sometimes fake followers that damage your reach.

If your budget is tight, it is better to start focused, for example on one platform with a small, well-tracked ad budget, than to spread a small budget across every platform. Our guide on how to choose a social media marketing agency in Pakistan explains how to compare quotes fairly.

Prices by city

Our packages are the same across the country. Whether you are in Lahore, Karachi, Islamabad, Rawalpindi, Faisalabad, Multan or Peshawar, the starting prices are identical; outstation shoots include travel costs. UAE businesses can be invoiced in equivalent AED, see social media marketing in Dubai and the UAE.

Ready for a number specific to your business? Send your page link on WhatsApp for a free audit and quote, or learn more about our social media marketing services in Pakistan.

Related

• How to Choose a Social Media Marketing Agency in Pakistan
• SMM packages & pricing in PKR
• All social media marketing services

Our services

Cities we serve

LahoreKarachiIslamabadRawalpindiFaisalabadMultanPeshawarDubai & UAE